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amazon-dsp-audiences

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Optimize Amazon DSP campaigns with precise audience targeting.

Marketing & Sales#audience targeting#retargeting#campaign optimization#media planning#Amazon DSP
Authorscumunna
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill provides a structured approach to build and layer audiences in Amazon DSP, addressing the challenges of reaching the right target audience in a complex and diverse platform.

Core Features & Use Cases

  • Audience Building: Combine shopping and streaming signals to create detailed Amazon DSP audiences.
  • Segment Selection: Choose from in-market, lifestyle, interest, and life-event segments for precise targeting.
  • Retargeting Strategies: Implement view, purchase, and ASIN-level retargeting with controlled lookback windows.
  • Use Case: If you are a media planner working with Amazon DSP and need to create a target audience for a campaign that reaches both Amazon shoppers and streamers, this Skill helps you structure and execute your strategy effectively.

Quick Start

Build an audience in Amazon DSP that targets "in-market" shoppers for "video games" over the last 30 days, excluding repeat viewers, using the amazon-dsp-audiences skill.

Dependency Matrix

Required Modules

None required

Components

scriptsreferences

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: amazon-dsp-audiences
Download link: https://github.com/scumunna/programmatic-skills/archive/main.zip#amazon-dsp-audiences

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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