amazon-marketing-cloud

What problem does it solve?

This Skill provides deep insights into Amazon Marketing Cloud, allowing users to perform complex queries and analyses for custom attribution, path and overlap analysis, audience building, and incrementality measurement.

Core Features & Use Cases

• Custom Attribution: Build custom attribution models using SQL.
• Path and Overlap Analysis: Analyze user paths and overlap between different marketing tactics.
• Audience Building: Build and activate targeted audiences based on user behavior.
• Incrementality Measurement: Measure the impact of campaigns on incremental purchases.
• Use Case: Determine the incremental value of a specific campaign by comparing exposed vs. unexposed groups and measuring lift.

Quick Start

To query the Amazon Marketing Cloud, run the following SQL query: SELECT * FROM ads_signal WHERE event_date BETWEEN '2023-01-01' AND '2023-01-31';