analyst-activation-data

To define a Braze custom event schema, outline your custom events, custom attributes, and purchase events while establishing naming conventions and governance rules. This maintains accurate reporting and schema hygiene across campaigns and canvases.

Braze custom data governance is the practice of standardizing custom events, attributes, and recommended events through naming conventions and schema hygiene. It prevents reporting inaccuracies and ensures your canvas and campaign analytics remain scalable and actionable.

Setting up recommended and purchase events involves analyzing custom data definitions to build a structured schema. Applying governance rules and pre-population onboarding guidance accelerates SDK integration and ensures accurate campaign analytics.

Yes, you can review canvas reporting metrics by applying schema governance rules and data definitions to your existing custom events. This interpretation identifies reporting discrepancies and drives accurate, data-driven decisions across campaigns.

Best practices for custom attribute naming conventions involve establishing schema hygiene and blocklisting considerations during schema design. Consistent naming ensures accurate metric interpretation and maintains data governance across all campaigns.