analyst-cohort-management

What problem does it solve?

Helps analysts import external cohorts into Braze and ensure audience integrity by validating identifier mappings, match rates, sync cadence, and cohort freshness so campaigns reach the intended users.

Core Features & Use Cases

• Integration guidance: Actionable checks and configuration notes for Hightouch, Census, Treasure Data, Kubit, Splio, and AppsFlyer cohort imports.
• Identity & matching diagnostics: Procedures to verify external_id, alias, email hashing, and device identifier stability and to measure match rates against Braze profiles.
• Freshness & cadence analysis: How to evaluate end-to-end lag from source computation to Braze segment refresh and decide sync cadence for time-sensitive campaigns.
• Use Case: Diagnose an unexpectedly large or small campaign audience by auditing join keys, sync history, match rates, and Braze subscription state before launch.

Quick Start

Use the analyst-cohort-management skill to evaluate a cohort import by checking its identifier mapping, match rate, and last sync timestamps.