analyst-segments

What problem does it solve?

Helps analysts and marketers reliably define, size, and troubleshoot Braze audience segments so campaigns and Canvases reach the intended users without unexpected exclusions, delivery errors, or overly complex queries.

Core Features & Use Cases

• Audience construction & filter logic: Guidance on building segments using demographic, behavioral, app, and regex filters with best-practice operator use (AND/OR) and exclusion groups.
• Advanced targeting: When to use Segment Extensions, SQL Segment Extensions, or CDI segments and how to meet each type's requirements (external_user_id, casting, refresh behavior).
• Sizing, suppression & troubleshooting: Explain estimated vs exact statistics, reachable users by channel, suppression list behavior, and remediation for "Target Audience Too Complex" or byte-limit errors.
• Use case: Analyze a campaign's target audience that returned unexpectedly low reachable users, identify filter or suppression causes, and recommend whether to simplify filters, convert regex to CSV, or migrate to SQL/CDI extension.

Quick Start

Analyze the segment "Lapsed Users - 30 days" for sizing discrepancies, list likely causes, and recommend a corrective plan including suppression checks and whether to use SQL or CDI.