analyst-testing

Community

Rigorous A/B and multivariate testing for Braze.

Authordelta-and-beta
Version1.0.0
Installs0

System Documentation

What problem does it solve?

Braze-based experimentation is complex: teams need structured design, robust analysis, and reliable interpretation to drive trustworthy campaign improvements. This skill acts as a guide to design, execute, and reason about A/B and multivariate tests, including how to choose optimization strategies and how to relate results to platform-wide holdout concepts like global control groups.

Core Features & Use Cases

  • End-to-end experimentation lifecycle guidance: pre-test design, test configuration, during-test monitoring, and result interpretation.
  • Support for Winning Variant and Personalized Variant optimizations across multiple channels.
  • Synthesis of topic references to load atomic knowledge at runtime, keeping the knowledge graph navigable.
  • Global control group planning, random bucket usage, and race-condition awareness to contextualize lift and significance.
  • Analytics-driven decision support: leveraging Braze's statistical tests and confidence metrics to drive action.

Quick Start

Outline a basic A/B or multivariate test plan for your Braze campaign and configure the initial variants.

Dependency Matrix

Required Modules

None required

Components

references

💻 Claude Code Installation

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Please help me install this Skill:
Name: analyst-testing
Download link: https://github.com/delta-and-beta/braze-agency/archive/main.zip#analyst-testing

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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