analyst-testing
CommunityRigorous A/B and multivariate testing for Braze.
Data & Analytics#analyze#ab-testing#experimental-design#multivariate#braze#statistical-projection#global-control-group
Authordelta-and-beta
Version1.0.0
Installs0
System Documentation
What problem does it solve?
Braze-based experimentation is complex: teams need structured design, robust analysis, and reliable interpretation to drive trustworthy campaign improvements. This skill acts as a guide to design, execute, and reason about A/B and multivariate tests, including how to choose optimization strategies and how to relate results to platform-wide holdout concepts like global control groups.
Core Features & Use Cases
- End-to-end experimentation lifecycle guidance: pre-test design, test configuration, during-test monitoring, and result interpretation.
- Support for Winning Variant and Personalized Variant optimizations across multiple channels.
- Synthesis of topic references to load atomic knowledge at runtime, keeping the knowledge graph navigable.
- Global control group planning, random bucket usage, and race-condition awareness to contextualize lift and significance.
- Analytics-driven decision support: leveraging Braze's statistical tests and confidence metrics to drive action.
Quick Start
Outline a basic A/B or multivariate test plan for your Braze campaign and configure the initial variants.
Dependency Matrix
Required Modules
None requiredComponents
references
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: analyst-testing Download link: https://github.com/delta-and-beta/braze-agency/archive/main.zip#analyst-testing Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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