analytics-analyst

What problem does it solve?

This Skill removes ambiguity and measurement gaps in marketing analytics by producing clear event taxonomies, implementation-ready specs, statistically sound A/B test plans, and channel-specific attribution reports so teams can trust their metrics and decisions.

Core Features & Use Cases

• Event taxonomy & tracking specs: delivers event names, properties, triggers, and implementation tables before any code is written.
• A/B test design & analysis: creates hypotheses, primary metrics, sample size calculations (power analysis), MDE defaults, and duration estimates.
• Attribution modeling & audits: compares or produces single-model attribution reports (last-touch, first-touch, linear, time-decay, data-driven) and flags GA4 retention and implementation issues.
• Use Case: instrument a marketing landing page, plan an A/B experiment with required sample size and duration, and generate an attribution report for channel performance.

Quick Start

Use the analytics-analyst skill to produce an event taxonomy, sample size calculation with default MDE, and an attribution model report for a new marketing campaign.