What problem does it solve?
This Skill helps teams design, implement, and debug analytics measurement so they can reliably answer what is happening, why it is happening, and whether marketing or product changes are working.
Core Features & Use Cases
- Tracking Plans: Define clear events, properties, triggers, and conversions for marketing sites, SaaS products, and ecommerce flows.
- Implementation Guidance: Provide GA4 and Google Tag Manager setup patterns, including data layer event pushes and conversion configuration.
- Validation and Debugging: Troubleshoot duplicate events, missing parameters, and reporting mismatches with a structured testing workflow.
- Governance and Compliance: Support UTM conventions, consent-aware tracking, and privacy-conscious measurement decisions.
- Use Case: A team launching a new checkout flow can use this Skill to decide which events to capture, how to name them, how to validate them in GA4 and GTM, and how to keep the data reliable over time.
Quick Start
Use the analytics skill to create a tracking plan for our app, including key events, properties, validation steps, and GA4 or GTM implementation guidance.