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marcosbatallas99
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analytics

Build GDPR-compliant analytics tracking plans for GA4 and Google Tag Manager.

Updated May 28, 2026
Search Tags:#analytics#utm#tracking#gtm#ga4#conversion-tracking
One-click install
npx skills add https://github.com/marcosbatallas99/Marketing --skill analytics-marcosbatallas99
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: analytics
Source: https://github.com/marcosbatallas99/Marketing/tree/main/skills/analytics
Command: npx skills add https://github.com/marcosbatallas99/Marketing --skill analytics-marcosbatallas99

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill solves the problem of incomplete, broken, or non-compliant analytics tracking that leaves marketers unable to accurately measure campaign performance, user behavior, and marketing ROI, creating gaps in data-driven decision-making.

Core Features & Use Cases

  • Custom tracking plan development: Build structured tracking plans with consistent event naming, property standards, and trigger definitions for GA4, GTM, Mixpanel, and other analytics tools.
  • Tracking debugging and auditing: Fix common issues like duplicate events, missing conversions, and data discrepancies between analytics platforms and internal databases.
  • Compliance and campaign measurement: Set up GDPR-compliant tracking with consent management, and create standardized UTM parameter strategies for multi-channel marketing campaigns.
  • Use Case: If you are launching a new e-commerce store and need to track product views, cart additions, and purchases without duplicate or missing events, this Skill generates a full implementation plan with code examples and validation checklists.

Quick Start

Use the analytics skill to build a complete, GDPR-compliant tracking plan for your new SaaS product that tracks signups, feature usage, and plan upgrades in GA4 and GTM.

Frequently Asked Questions about analytics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up a custom tracking plan for GA4 and GTM?▼

To set up a custom tracking plan for GA4 and GTM, define consistent event naming conventions, establish property standards, and specify trigger definitions. This generates a structured implementation plan for accurate user behavior measurement.

Why does my GA4 conversion tracking show duplicate events and data discrepancies?▼

Duplicate events and data discrepancies in GA4 conversion tracking happen when trigger configurations overlap or fire incorrectly. Auditing your tracking setup identifies missing conversions and validates data quality between platforms.

What is the best way to create a UTM parameter strategy for multi-channel campaigns?▼

The best way to create a UTM parameter strategy is to standardize naming conventions across all marketing channels. This maintains data quality and enables accurate multi-tool attribution for campaign ROI measurement.

How do I configure GDPR-compliant consent flows for analytics tools?▼

To configure GDPR-compliant consent flows for analytics tools, implement a consent management setup that controls tag firing behavior. This ensures tracking only activates after receiving explicit user permission.

Can I track cross-domain user behavior without losing session data in GA4?▼

Yes, you can track cross-domain user behavior in GA4 by configuring cross-domain measurement settings. This allows consistent session tracking across different domains and prevents broken user journeys.

Do I need a data quality validation checklist for e-commerce tracking implementation?▼

Yes, a data quality validation checklist is necessary for e-commerce tracking implementation to prevent missing purchase events or duplicate cart additions. This ensures accurate campaign ROI and user behavior measurement.

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