What problem does it solve? Setting up analytics tracking often results in inconsistent event names, missing conversions, duplicate events, and data that cannot be trusted for decisions. This Skill provides a structured framework for planning, implementing, validating, and debugging analytics tracking so the data collected actually informs marketing and product decisions. ## Core Features & Use Cases - Tracking Plan Design: Builds event taxonomies using object-action naming conventions, with essential events for marketing sites, SaaS products, and e-commerce, plus standard property schemas. - GA4 and GTM Implementation: Provides gtag.js and dataLayer code patterns, conversion setup, custom dimensions, consent mode configuration, and UTM parameter strategy. - Debugging and Compliance: Offers systematic troubleshooting for duplicate events and data discrepancies, plus GDPR-compliant consent-based tag firing. - Use Case: A B2B SaaS team launching GA4 needs to track signups, feature usage, and upgrades. The Skill produces a complete tracking plan with event names, properties, triggers, GTM dataLayer pushes, and a validation checklist. ## Quick Start Ask the assistant to create an analytics tracking plan for your product, naming your tools (such as GA4 and GTM) and the key conversions you need to measure.