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analytics

Design, implement, audit, and troubleshoot analytics tracking systems.

1|Updated Jul 9, 2026
Search Tags:#analytics#event tracking#measurement#conversion tracking#google tag manager#ga4#utm parameters
One-click install
npx skills add https://github.com/ryzamedia/dustmarketingskills --skill analytics-ryzamedia
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: analytics
Source: https://github.com/ryzamedia/dustmarketingskills/tree/main/skills/analytics
Command: npx skills add https://github.com/ryzamedia/dustmarketingskills --skill analytics-ryzamedia

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps teams design, implement, audit, and troubleshoot analytics tracking so they can measure marketing and product performance reliably instead of relying on incomplete, duplicated, or misleading data.

Core Features & Use Cases

  • Tracking Plans: Define decision-focused events, properties, naming conventions, funnels, and conversions for marketing sites, SaaS products, and e-commerce stores.
  • Implementation Guidance: Configure GA4, Google Tag Manager, data layers, UTM parameters, custom dimensions, audiences, and conversion tracking.
  • Validation and Debugging: Investigate missing or duplicate events, data discrepancies, consent-related gaps, cross-domain issues, and implementation errors using connected analytics sources, Browse, and Computer.
  • Privacy-Conscious Measurement: Apply consent management, GA4 Consent Mode, data retention, PII minimization, and conditional tag loading for GDPR-sensitive environments.
  • Use Case: Create a complete B2B SaaS measurement plan covering signup completion, feature usage, upgrades, campaign attribution, and recurring conversion reporting.

Quick Start

Ask the analytics skill to audit the live site and connected analytics sources, identify tracking gaps, and produce a prioritized tracking plan with implementation and validation steps.

Frequently Asked Questions about analytics

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a GA4 tracking plan for a B2B SaaS funnel?▼

To create a GA4 tracking plan, define decision-focused events, naming conventions, and custom dimensions for signup completion, feature usage, and upgrades. This ensures consistent parameters across SaaS funnels and reliable conversion reporting.

Why are my GA4 events missing or duplicating in Google Tag Manager?▼

Google Tag Manager debugging resolves missing or duplicate events by validating data layer pushes, checking tag firing triggers, and inspecting connected analytics sources. This identifies implementation errors and data discrepancies in live browser environments.

What's the best way to set up UTM parameter governance for campaign attribution?▼

UTM parameter governance establishes consistent naming conventions and standardized tags across marketing campaigns. This maintains clean attribution data, prevents fragmented reporting, and ensures accurate conversion tracking across marketing sites.

How do I implement GA4 Consent Mode for GDPR compliance?▼

GA4 Consent Mode implements privacy-conscious measurement by applying consent management, data retention controls, PII minimization, and conditional tag loading. This ensures compliant tracking in GDPR-sensitive environments without losing conversion insights.

Can I audit cross-domain tracking and data discrepancies in GA4?▼

Auditing cross-domain tracking investigates data discrepancies, consent-related gaps, and domain transition issues using connected analytics sources. This produces a prioritized tracking plan with validation steps to fix implementation errors.

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