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analytics-tracking

Set up and audit analytics tracking with Google Analytics 4 and Google Tag Manager.

Updated Feb 13, 2026
Search Tags:#analytics#event tracking#GA4#GTM#tracking#UTM parameters
One-click install
npx skills add https://github.com/bravohenry/ohmymkt --skill analytics-tracking-bravohenry
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/bravohenry/ohmymkt/tree/main/.opencode/skills/analytics-tracking
Command: npx skills add https://github.com/bravohenry/ohmymkt --skill analytics-tracking-bravohenry

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you set up, improve, or audit your website and application analytics tracking to ensure you're collecting the right data for informed decision-making.

Core Features & Use Cases

  • Analytics Implementation: Guides you through setting up tools like Google Analytics 4 (GA4) and Google Tag Manager (GTM).
  • Event Tracking Strategy: Provides frameworks and best practices for naming and defining events and their properties.
  • UTM Parameter Management: Offers guidance on creating a consistent UTM parameter strategy for campaign tracking.
  • Use Case: You're launching a new marketing campaign and need to ensure all clicks and conversions are accurately tracked in GA4. This Skill will help you define the necessary events, set up GTM tags, and implement proper UTM parameters for clear campaign attribution.

Quick Start

Use the analytics-tracking skill to help set up GA4 conversion tracking for a new signup form.

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up GA4 event tracking for a new marketing site?▼

To set up GA4 event tracking, you need to configure Google Tag Manager tags to capture specific user interactions and define event properties. This ensures accurate collection of clicks and conversions for your marketing campaigns.

What's the best way to create a consistent UTM parameter strategy for campaign tracking?▼

The best way to create a UTM parameter strategy is to establish standardized naming conventions for your campaign tracking links. This ensures clear attribution and prevents fragmented data in your analytics reports.

Can I use Google Tag Manager to audit my website's existing analytics tracking?▼

Yes, you can audit existing analytics tracking by reviewing your Google Tag Manager container and GA4 configuration. This process helps identify missing events, incorrect naming conventions, and data quality issues.

How do I define event naming conventions for product and app usage tracking?▼

Defining event naming conventions requires creating a consistent framework for user actions and their properties. This ensures your product and app usage data remains structured and queryable in GA4.

Does this guidance cover tracking monetization events and e-commerce transactions?▼

Yes, this guidance covers tracking monetization events and e-commerce transactions. It provides the necessary frameworks to set up data collection for purchases and revenue accurately in your analytics platform.

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