analytics-tracking

Set up, improve, and audit analytics tracking for web and app platforms.

43.6k|6.9k|Updated Jan 15, 2026

Search Tags:#analytics #data collection #GA4 #measurement #GTM #tracking

Ready to run

npx skills add https://github.com/coreyhaines31/marketingskills --skill analytics-tracking-coreyhaines31

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/coreyhaines31/marketingskills/tree/main/skills/analytics-tracking
Command: npx skills add https://github.com/coreyhaines31/marketingskills --skill analytics-tracking-coreyhaines31

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you set up, improve, or audit your website and application analytics tracking to ensure you're collecting the right data for informed decision-making.

Core Features & Use Cases

Tracking Plan Development: Create structured plans for what events and properties to track.
Implementation Guidance: Provides best practices for GA4, GTM, and UTM parameters.
Debugging & Validation: Offers checklists and common issue resolutions.
Use Case: You're launching a new feature and need to track user engagement. This Skill guides you through defining the necessary events (e.g., feature_used, onboarding_step_completed) and setting them up in GA4 via GTM.

Quick Start

Use the analytics-tracking skill to create a tracking plan for a new e-commerce website, focusing on purchase events and user engagement.

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I set up GA4 event tracking for a new website feature?▼

To set up GA4 event tracking, define specific event names like `feature_used` and implement them via Google Tag Manager. This skill guides you through defining necessary properties and configuring the measurement setup.

What is a tracking plan and how do I create one for ecommerce?▼

A tracking plan structures the events and properties to collect for analysis. You can create one for an ecommerce site by defining purchase events and user engagement metrics to ensure precise data collection.

How do I audit existing analytics tracking to maintain data quality?▼

Auditing analytics tracking involves reviewing your current measurement setup for accuracy. This skill offers checklists and common issue resolutions to validate your GA4 and GTM implementations.

Can I use Google Tag Manager to implement UTM parameters and conversion tracking?▼

Yes, you can use Google Tag Manager to implement UTM parameters and conversion tracking. This skill provides best practices for configuring measurement protocols to analyze user behavior.

Why are my GA4 events not showing up and how do I debug tracking?▼

Debugging GA4 events requires validating your measurement setup to find configuration errors. This skill provides debugging checklists and common issue resolutions to fix missing tracking data.