analytics-tracking

Set up, improve, and audit analytics tracking with GA4 and GTM configurations.

Updated Feb 14, 2026

Search Tags:#analytics #data collection #GA4 #GTM #tracking #conversion tracking

Ready to run

npx skills add https://github.com/cwilkins507/shared-skills --skill analytics-tracking-cwilkins507

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/cwilkins507/shared-skills/tree/main/analytics-tracking
Command: npx skills add https://github.com/cwilkins507/shared-skills --skill analytics-tracking-cwilkins507

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you set up, improve, or audit your website and application analytics tracking to ensure you're collecting the right data for informed decision-making.

Core Features & Use Cases

Tracking Plan Development: Guides you in creating a structured plan for what to track.
Event Implementation: Provides best practices and examples for naming and implementing events in GA4 and GTM.
UTM Parameter Strategy: Ensures consistent and effective campaign tracking.
Use Case: You're launching a new feature and need to track user engagement with it. This Skill will help you define the events, properties, and triggers to accurately measure feature adoption and usage.

Quick Start

Use the analytics-tracking skill to create a tracking plan for a new e-commerce website.

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I create a tracking plan for a new website or application?▼

To create an analytics tracking plan, define your business context, current state, and technical requirements. This process establishes a structured framework for what data to track, ensuring accurate measurement for web and app platforms. It covers event tracking, naming conventions, and GA4 configurations.

What's the best way to set up event tracking in GA4 and GTM?▼

Setting up event tracking in GA4 and GTM requires defining clear naming conventions and technical triggers. This approach provides best practices and examples for implementing events, ensuring accurate data collection for user engagement and feature adoption measurement.

How do I build a UTM parameter strategy for campaign tracking?▼

Building a UTM parameter strategy ensures consistent and effective campaign tracking across your marketing channels. It involves establishing standardized naming rules for your URLs, which helps maintain data quality and attribute traffic accurately within your analytics platform.

Can I audit my existing analytics tracking for data quality and privacy compliance?▼

You can audit existing analytics tracking to evaluate data quality, privacy, and compliance considerations. This process reviews your current measurement setup against technical requirements, identifying gaps in your event implementation and GA4 configurations to ensure accurate reporting.

Do I need a tracking plan before implementing conversion tracking?▼

Yes, developing a tracking plan before implementing conversion tracking establishes the necessary business context and technical requirements. This structured preparation defines the specific events, properties, and triggers needed to accurately measure conversions and feature adoption.