analytics-tracking

To set up GA4 tracking for button clicks and form submissions, define custom events for user actions and implement them through GTM. This Skill provides guidance on event definition, naming conventions, and debugging to ensure accurate conversion tracking.

A UTM strategy for campaign tracking requires consistent naming conventions across marketing links. This Skill helps you create a standardized UTM parameter framework to accurately measure marketing effectiveness and attribute user behavior to specific campaigns.

Debugging analytics tracking involves troubleshooting common implementation issues and validating event data. This Skill covers debugging techniques to ensure data accuracy, address privacy compliance, and maintain high data quality for informed decision-making.

Yes, you can use Google Tag Manager to implement e-commerce and product analytics. This Skill addresses specific scenarios for marketing, product, and e-commerce analytics needs, covering event tracking setup and system event measurement.

Conversion tracking shows drop-off points when custom events are not properly defined or implemented. This Skill helps you audit analytics tracking, establish naming conventions, and troubleshoot issues to accurately measure user adoption and identify journey friction.