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analytics-tracking

Set up, audit, and improve GA4 and GTM analytics tracking.

1|Updated Feb 11, 2026
Search Tags:#analytics#utm#measurement#gtm#event-tracking#ga4#tracking-plan
One-click install
npx skills add https://github.com/executiveusa/archonx-os --skill analytics-tracking-executiveusa
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/executiveusa/archonx-os/tree/main/skills.md/marketingskills-main/marketingskills-main/skills/analytics-tracking
Command: npx skills add https://github.com/executiveusa/archonx-os --skill analytics-tracking-executiveusa

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This skill helps teams set up, audit, and improve analytics tracking and measurement so marketing and product decisions are based on accurate, actionable data.

Core Features & Use Cases

  • Tracking Plan Framework: Define event names, properties, triggers, and conversion rules so every event maps to a decision.
  • GA4 & GTM Implementation: Guidance on installing gtag/GTM, pushing dataLayer events, configuring custom events, and marking conversions.
  • Debugging, Validation & Privacy: Test with GA4 DebugView and GTM preview, validate values, avoid PII, and implement consent handling.
  • Use Case: Implement signup and purchase tracking on a marketing site by defining events, wiring dataLayer pushes, validating in DebugView, and marking conversions in GA4.

Quick Start

Set up GA4 and GTM event tracking for your site by defining a simple tracking plan with signup_completed and purchase events, implement dataLayer pushes, and validate them in GA4 DebugView.

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up GA4 event tracking for signup and purchase conversions?▼

Implement GA4 conversion tracking by defining a tracking plan for signup and purchase events, wiring dataLayer pushes in your site code, validating them in GA4 DebugView, and marking those custom events as conversions.

What is a tracking plan and how does it improve analytics measurement?▼

A tracking plan defines event names, properties, triggers, and conversion rules so every tracked event maps directly to a marketing or product decision, ensuring your analytics measurement yields accurate, actionable data.

Can I use Google Tag Manager to implement dataLayer pushes for custom events?▼

Yes, you can use Google Tag Manager to install gtag, push dataLayer events, and configure custom events. This approach requires access to your tag manager containers to wire up triggers and GA4 conversion configuration.

How do I validate GA4 events and avoid sending PII during debugging?▼

Validate GA4 events using GA4 DebugView and GTM preview mode to test triggers. Avoid sending PII by implementing proper privacy consent handling and ensuring custom event properties exclude personally identifiable information.

What's the best way to create a UTM strategy for marketing sites and product apps?▼

Create a UTM strategy by aligning tracking parameters with your tracking plan, ensuring campaign source and medium details map directly to your GA4 conversion measurement and A/B test measurement goals for marketing sites and product apps.

Do I need access to site code to audit and improve GA4 and GTM implementations?▼

Yes, auditing and improving GA4 and GTM implementations requires access to site code or tag manager containers. This access is necessary to implement dataLayer pushes, configure custom events, and apply privacy consent constraints.

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