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HenriquedeCamposJunior
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analytics-tracking

Define and implement GA4/GTM analytics tracking with event taxonomy and data validation.

Updated Mar 16, 2026
Search Tags:#analytics#utm#measurement#tracking#gtm#data-quality#ga4
One-click install
npx skills add https://github.com/HenriquedeCamposJunior/marketingskills2 --skill analytics-tracking-henriquedecamposjunior
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/HenriquedeCamposJunior/marketingskills2/tree/main/skills/analytics-tracking
Command: npx skills add https://github.com/HenriquedeCamposJunior/marketingskills2 --skill analytics-tracking-henriquedecamposjunior

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

Improves reliability and clarity of marketing analytics by guiding the setup and maintenance of analytics tracking across GA4 and GTM to measure decisions and outcomes.

Core Features & Use Cases

  • Define a standardized event taxonomy and a tracking plan for websites and apps.
  • Validate data quality and troubleshoot tracking issues with GA4 DebugView and GTM Preview.
  • Align measurement with privacy and consent requirements, UTMs, and cross-domain tracking.

Quick Start

Set up GA4 and GTM to implement the defined analytics events and properties across your site and validate data in DebugView.

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up GA4 custom events using Google Tag Manager?▼

Define a standardized event taxonomy and tracking plan, then implement GA4 custom events through GTM data layer patterns. Validate your implementation using GA4 DebugView and GTM Preview to ensure accurate marketing measurement.

What is the best way to troubleshoot missing data in GA4 DebugView?▼

Troubleshoot GA4 data quality by validating custom events and data layer patterns with GTM Preview. DebugView illuminates missing measurement data by showing real-time event streams, helping identify tracking gaps in your funnels.

How do I align analytics tracking with privacy and consent requirements?▼

Align analytics tracking with privacy and consent requirements by configuring GTM tags to fire only after user consent. This ensures GA4 measurement complies with regulations while maintaining data quality across your onboarding funnels.

Can I use this approach for tracking onboarding funnels and landing pages?▼

Yes, apply standardized event taxonomy and data layer patterns to track onboarding funnels, landing pages, and product experiences. This supports robust GA4 measurement and validates user progression through critical conversion paths.

How do I maintain UTM parameters across cross-domain tracking setups?▼

Maintain UTM parameters across cross-domain tracking by configuring GA4 and GTM to pass measurement data seamlessly between domains. This preserves marketing attribution and ensures reliable data quality for multi-domain user journeys.

Why are my GTM data layer variables not showing up in GA4?▼

GTM data layer variables may not appear in GA4 if the event taxonomy is misconfigured or consent modes block tag firing. Validate your data layer patterns and tracking plan using GTM Preview and GA4 DebugView to resolve measurement issues.

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