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analytics-tracking

Design and audit analytics tracking for GA4, Google Tag Manager, Mixpanel, and Segment.

Updated Mar 25, 2026
Search Tags:#analytics#utm#gtm#ga4#tracking-plan#conversion-tracking#event-naming
One-click install
npx skills add https://github.com/lebongobeni/aimarketingskills --skill analytics-tracking-lebongobeni
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/lebongobeni/aimarketingskills/tree/main/skills/analytics-tracking
Command: npx skills add https://github.com/lebongobeni/aimarketingskills --skill analytics-tracking-lebongobeni

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill removes the guesswork from marketing measurement by helping you define, implement, validate, and repair analytics tracking so you can trust the numbers behind your growth decisions.

Core Features & Use Cases

  • Tracking Plan Design: Turn business questions into a clean event taxonomy, naming convention, and property map.
  • Implementation Guidance: Set up or improve GA4, Google Tag Manager, Mixpanel, Segment, and UTM conventions.
  • Validation and Debugging: Diagnose duplicate events, missing parameters, broken tags, conversion mismatches, and cross-domain issues.
  • Privacy-Aware Measurement: Account for consent, retention, and PII constraints when designing analytics.
  • Use Case: A SaaS team launching a new signup flow can use this Skill to define events, wire GTM dataLayer pushes, mark conversions in GA4, and verify that the funnel is reporting accurately.

Quick Start

Ask the skill to create or audit your tracking plan for a specific site or product, including events, parameters, conversions, and validation steps for your analytics tools.

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a GA4 tracking plan for a SaaS signup funnel?▼

Create a GA4 tracking plan by defining a clean event taxonomy, naming conventions, and parameter maps, then wire GTM dataLayer pushes to mark conversions for accurate signup funnel reporting.

Why does my GA4 conversion tracking show duplicate events?▼

Duplicate GA4 conversion tracking events usually stem from broken tags or parameter mismatches; diagnosing dataLayer instrumentation and validating your tracking plan resolves the duplicate reporting.

How do I set up UTM tracking conventions and event naming for marketing analytics?▼

Set up UTM tracking and event naming by establishing a consistent naming convention structure across your tracking plan, ensuring marketing analytics accurately capture campaign performance data.

Can I use Google Tag Manager and Segment together for e-commerce tracking?▼

Yes, you can instrument Google Tag Manager and Segment together for e-commerce tracking by mapping dataLayer pushes to Segment events, ensuring consistent conversion mapping and validated analytics reporting.

How do I debug broken conversion reporting and missing parameters in Mixpanel?▼

Debug broken Mixpanel conversion reporting by auditing your tracking plan structure, diagnosing missing parameters, and running validation workflows to repair event instrumentation mismatches.

How do I handle privacy-aware consent and PII constraints when designing analytics tracking?▼

Handle privacy-aware analytics tracking by accounting for user consent, retention limits, and PII constraints within your tracking plan design to ensure compliant data measurement.

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