analytics-tracking

Set up and audit Google Analytics and Tag Manager tracking.

Updated Jan 27, 2026

Search Tags:#analytics #GA4 #measurement #GTM #tracking #UTM

Ready to run

npx skills add https://github.com/LeonMelamud/inspector-agents --skill analytics-tracking-leonmelamud

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/LeonMelamud/inspector-agents/tree/main/.github/skills/analytics-tracking
Command: npx skills add https://github.com/LeonMelamud/inspector-agents --skill analytics-tracking-leonmelamud

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps users set up, improve, or audit their analytics tracking and measurement to gain actionable insights.

Core Features & Use Cases

Setup & Implementation: Guides users through setting up tools like Google Analytics (GA4) and Google Tag Manager (GTM).
Tracking Strategy: Advises on event naming conventions, essential events to track, and UTM parameter strategies.
Use Case: A marketing manager needs to understand which campaigns are driving sign-ups. This Skill can help them set up conversion tracking for sign-ups in GA4 and ensure proper UTM parameters are used for campaign attribution.

Quick Start

Use the analytics-tracking skill to help me set up conversion tracking for my website's signup form.

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I set up conversion tracking in GA4 for a website signup form?▼

To set up GA4 conversion tracking for a signup form, you configure event tracking through Google Tag Manager and define the specific sign-up event as a conversion in your GA4 property. This ensures accurate attribution of user registrations.

What is the best way to create a UTM parameter strategy for campaign attribution?▼

The best UTM parameter strategy involves establishing consistent naming conventions for your campaign URLs and configuring them to track source, medium, and campaign name. This allows GA4 to accurately attribute traffic and sign-ups to specific marketing campaigns.

How does Google Tag Manager work with GA4 event tracking?▼

Google Tag Manager works with GA4 event tracking by allowing you to deploy and modify measurement tags without editing website code. You configure triggers and variables in GTM to send specific event data, like form submissions, directly to your GA4 property.

Can I audit my existing analytics tracking without breaking my live data collection?▼

You can audit existing analytics tracking by systematically reviewing your GA4 configuration and GTM tags against your measurement strategy. This process identifies gaps or errors in event tracking and UTM usage while keeping your live data collection fully intact.

When do I need to consider privacy compliance for my website analytics setup?▼

You need to consider privacy compliance for website analytics setup when implementing GA4 and GTM tracking. Ensuring proper consent configuration before collecting user data is essential to meet regulatory requirements and maintain accurate, compliant measurement.