analytics-tracking

Configure GA4 and GTM analytics tracking with event naming and UTM parameters.

Updated Mar 14, 2026

Search Tags:#analytics #data collection #GA4 #measurement #GTM #tracking #UTM

Ready to run

npx skills add https://github.com/marcusfelix/barney --skill analytics-tracking-marcusfelix

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/marcusfelix/barney/tree/main/src/prompts/skills/analytics-tracking
Command: npx skills add https://github.com/marcusfelix/barney --skill analytics-tracking-marcusfelix

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill helps you set up, improve, and audit analytics tracking to understand user behavior and measure marketing effectiveness, ensuring you collect data that informs critical business decisions.

Core Features & Use Cases

Tracking Strategy: Develop comprehensive tracking plans based on business goals.
Implementation Guidance: Get instructions for GA4, GTM, and UTM parameters.
Debugging: Troubleshoot common tracking issues and validate data quality.
Use Case: You're launching a new feature and need to track user engagement. This Skill will guide you in defining the right events, setting up GA4 tags via GTM, and ensuring data accuracy.

Quick Start

Help me set up analytics tracking for our B2B SaaS product using GA4 and GTM to track signups and feature usage.

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I set up GA4 tracking for a B2B SaaS product using GTM?▼

Set up GA4 tracking by defining business context and event naming conventions, then configuring GA4 tags via GTM to measure signups and feature usage. This ensures accurate data collection for user behavior and marketing effectiveness.

What is a tracking plan and when do I need one for analytics measurement?▼

A tracking plan maps defined business goals to specific analytics events and naming conventions. You need one before implementing tags to ensure you collect structured data that informs critical business decisions.

How do I debug broken GA4 tracking and validate data quality?▼

Debug broken GA4 tracking by auditing your measurement setup, troubleshooting common configuration issues, and validating data quality against your tracking plan to ensure accurate event collection.

How do I manage UTM parameters to measure marketing effectiveness?▼

Manage UTM parameters by applying standardized tracking tags to your campaign URLs, allowing analytics platforms to accurately attribute traffic sources and measure marketing performance.

Does configuring analytics tracking require GDPR compliance for data collection?▼

Yes, analytics tracking requires GDPR compliance. You must ensure privacy adherence during setup by configuring consent modes and data collection parameters that respect user privacy regulations.