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analytics-tracking

Set up, improve, and audit GA4 and GTM analytics tracking.

1|Updated Mar 5, 2026
Search Tags:#event tracking#GA4#Google Tag Manager#conversion tracking#UTM parameters#analytics tracking
One-click install
npx skills add https://github.com/MCERQUA/jam-skills --skill analytics-tracking-mcerqua
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/MCERQUA/jam-skills/tree/main/marketing/analytics-tracking
Command: npx skills add https://github.com/MCERQUA/jam-skills --skill analytics-tracking-mcerqua

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires google-analytics, google-tag-manager, and includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill addresses the challenges of setting up, improving, and auditing analytics tracking and measurement, ensuring actionable insights for marketing and product decisions.

Core Features & Use Cases

  • Initial Assessment: Checks for product marketing context, business context, current state, and technical context.
  • Core Principles: Focuses on tracking for decisions, starting with the questions, naming things consistently, and maintaining data quality.
  • Tracking Plan Framework: Provides a structured approach to define events, properties, and triggers.
  • Event Naming Conventions: Recommends the 'Object-Action' format and best practices for naming.
  • Essential Events: Lists essential events for marketing sites and product/apps.
  • Event Properties: Defines standard properties and best practices for including relevant context.
  • GA4 Implementation: Offers a quick setup guide and custom event examples.
  • Google Tag Manager: Explains container structure, data layer patterns, and GTM implementation.
  • UTM Parameter Strategy: Outlines standard parameters, naming conventions, and best practices.
  • Debugging and Validation: Provides a checklist and common issues to address.
  • Privacy and Compliance: Discusses GDPR considerations and implementation.

Quick Start

Use the analytics-tracking skill to set up analytics tracking for your website or app.

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up GA4 event tracking using Google Tag Manager?▼

To set up GA4 event tracking with Google Tag Manager, configure data layer patterns, define triggers for specific interactions, and link your GA4 measurement configuration to capture custom events and properties.

What is the best way to name conversion tracking events?▼

The best way to name conversion tracking events is using the 'Object-Action' format to ensure consistency across your tracking plan, which maintains data quality and simplifies analysis for marketing decisions.

How do I create a UTM parameter strategy for analytics tracking?▼

To create a UTM parameter strategy, define standard parameters, establish naming conventions for campaign sources and mediums, and apply best practices to accurately attribute traffic in GA4.

Does Google Tag Manager support GDPR compliance for analytics?▼

Yes, Google Tag Manager supports GDPR compliance by allowing you to configure consent modes and triggers that conditionally fire tags, ensuring your GA4 implementation respects user privacy preferences.

Why are my GA4 custom events not showing up in conversion tracking?▼

If GA4 custom events are missing from conversion tracking, check your Google Tag Manager triggers, validate data layer pushes, and debug using the provided checklist to identify common implementation issues.

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