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analytics-tracking

Set up and audit GA4, GTM, and UTM marketing analytics tracking.

Updated Apr 3, 2026
Search Tags:#debugging#analytics#conversion#utm#tracking#gtm#ga4
One-click install
npx skills add https://github.com/mohammedalaa89/marketingskills --skill analytics-tracking-mohammedalaa89
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/mohammedalaa89/marketingskills/tree/main/skills/analytics-tracking
Command: npx skills add https://github.com/mohammedalaa89/marketingskills --skill analytics-tracking-mohammedalaa89

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

This Skill helps you design, implement, and debug analytics tracking so you can measure marketing performance, product usage, and conversion outcomes with confidence instead of guessing from incomplete data.

Core Features & Use Cases

  • Tracking Plan Design: Define the right events, properties, and conversions for SaaS, e-commerce, and marketing sites.
  • Implementation Guidance: Set up GA4, Google Tag Manager, dataLayer events, UTM conventions, and conversion configuration.
  • Validation and Debugging: Diagnose duplicate events, missing parameters, broken tags, and reporting mismatches across tools.
  • Privacy-Aware Measurement: Apply consent, data retention, and compliance practices for regulated audiences.

Quick Start

Use the analytics-tracking skill to create a GA4 and GTM tracking plan for my product, including the key events, parameters, conversions, and validation steps.

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I create a GA4 and GTM tracking plan for my website?▼

Create a GA4 and GTM tracking plan by defining key events, parameters, and conversions for your specific site type. This process involves structuring dataLayer events and configuring conversion tracking to measure marketing performance accurately.

Why are my GA4 events duplicating or missing parameters during debugging?▼

GA4 events duplicate or miss parameters due to broken tags or inconsistent dataLayer implementation. Diagnose these reporting mismatches by validating event naming consistency and auditing your GTM tag firing rules.

What is the best way to set up UTM governance for marketing campaigns?▼

UTM governance for marketing campaigns involves establishing consistent UTM conventions and standardized naming structures. This ensures accurate attribution and reliable conversion tracking across your analytics reporting.

Can I apply privacy controls and consent management to my analytics tracking?▼

You can apply privacy controls to analytics tracking by configuring data retention rules and consent management practices. This ensures compliant measurement for regulated audiences while maintaining reliable conversion data.

Does this analytics tracking approach work for both SaaS and e-commerce products?▼

This analytics tracking approach works for SaaS and e-commerce by tailoring event tracking plans to each context. It defines specific product usage events and e-commerce conversion configurations to measure relevant outcomes.

How do I validate A/B test measurement and attribution in my analytics setup?▼

Validate A/B test measurement and attribution by auditing your event tracking workflows and conversion configuration. This ensures data accuracy and reliable reporting for your experiment outcomes.

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