What problem does it solve?
This Skill helps teams set up, audit, and improve analytics tracking so marketing and product decisions are driven by accurate, actionable data rather than guesswork.
Core Features & Use Cases
- Tracking Plan & Naming: Establish consistent event naming (object_action), property schemas, and a prioritized tracking plan that maps events to decisions.
- Implementation Guidance: Provide GA4 and GTM implementation patterns, dataLayer examples, and recommended event/parameter structures for web and app contexts.
- Debugging & Compliance: Validate event firing, diagnose duplicates or mismatches, and advise on privacy/consent (GDPR, consent mode) and data quality best practices.
- Use Case: Create a GA4+GTM tracking plan for a B2B SaaS product to capture signups, feature usage, upgrades, and campaign attribution with GTM dataLayer examples and validation steps.
Quick Start
Set up a GA4 and GTM tracking plan to capture signups, feature usage, and conversion events and provide dataLayer examples and debugging steps.