analytics-tracking

To set up GA4 and GTM for conversion tracking, you need to create a structured tracking plan defining custom events, implement tags through Google Tag Manager, and configure UTM parameters to ensure accurate marketing and product data collection.

An analytics audit is a structured review of your tracking implementation to ensure data accuracy and identify issues. You need an analytics audit when you suspect data quality problems or want to verify that your event tracking setup captures all required user interactions correctly.

Creating a tracking plan for marketing campaigns involves understanding your business context, defining event naming conventions, mapping out required custom events, and standardizing UTM parameters to maintain data quality and ensure consistent measurement across channels.

Yes, you can optimize UTM parameters and event tracking by applying core analytics principles, establishing consistent naming conventions, and implementing privacy compliance measures to maintain high data quality for informed product decisions.

Yes, proper analytics setup requires knowledge of analytics tools like GA4 and GTM, understanding of technical contexts for implementing custom events, and familiarity with best practices for data quality and privacy compliance.