What problem does it solve?
This Skill provides comprehensive guidance on setting up, improving, and auditing analytics tracking and measurement, offering actionable insights for marketing and product decisions.
Core Features & Use Cases
- Initial Assessment: Evaluates the business, current state, and technical context for optimal analytics setup.
- Core Principles: Focuses on tracking for decisions, starting with questions, consistent naming, and maintaining data quality.
- Tracking Plan Framework: Offers a structured approach to defining event types, naming conventions, and essential events to track.
- Event Properties: Provides guidelines for standard and campaign properties, and best practices for implementation.
- GA4 Implementation: Includes configuration, custom events, conversions setup, and custom dimensions and metrics.
- Google Tag Manager Implementation: Covers container structure, tags, triggers, variables, and data layer patterns.
- UTM Parameter Strategy: Offers standard parameters, naming conventions, and UTM documentation.
- Debugging and Validation: Discusses testing tools, validation checklist, and common issues.
- Privacy and Compliance: Covers considerations, consent mode, data minimization, and implementation.
- Output Format: Provides a template for a tracking plan document, implementation code, and testing checklist.
Quick Start
Start by performing an initial assessment of your analytics tracking needs, including understanding your business context, current state, and technical requirements.
