analytics-tracking

GA4 and GTM configuration requires auditing your current setup, defining your measurement goals, and deploying tracking code across web and app properties. This Skill guides you through setup validation, event configuration, and deployment to ensure data flows accurately into GA4 from the start.

Event taxonomy design standardizes how you name and structure analytics events across your properties. This Skill covers naming conventions, consistent parameter mapping, and data quality checks so all teams measure the same user actions identically.

Privacy-compliant tracking requires consent handling, data minimization, and compliance adherence throughout your measurement setup. This Skill incorporates privacy considerations into GA4 and GTM configuration so you collect only necessary data while respecting user consent.

Yes. Analytics audits validate your GA4 and GTM configuration, identify missing or misconfigured events, and surface data quality gaps. This Skill provides a structured audit framework and remediation steps to clean up your tracking implementation.

A tracking plan defines which events matter for your business, how to measure them consistently, and what insights they unlock. This Skill helps you build a baseline tracking plan framework that aligns analytics with marketing and product goals using GA4 and GTM.

UTM parameters and GA4 event tracking serve complementary roles in attribution and campaign measurement. This Skill covers both, showing how UTMs work with event taxonomy to deliver comprehensive insights for marketing decisions.