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analytics-tracking

Configure, audit, and debug Google Analytics 4 and Google Tag Manager tracking.

2|Updated Mar 13, 2026
Search Tags:#analytics#data quality#GA4#GTM#tracking#conversion tracking
One-click install
npx skills add https://github.com/zhangzhang-111-i/claude-skills111 --skill analytics-tracking-zhangzhang-111-i
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: analytics-tracking
Source: https://github.com/zhangzhang-111-i/claude-skills111/tree/main/marketing-skill/analytics-tracking
Command: npx skills add https://github.com/zhangzhang-111-i/claude-skills111 --skill analytics-tracking-zhangzhang-111-i

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) and references (resource) components.

What problem does it solve?

This Skill ensures accurate and reliable data collection by setting up, auditing, and debugging analytics tracking for platforms like Google Analytics 4 (GA4) and Google Tag Manager (GTM).

Core Features & Use Cases

  • Setup from Scratch: Build a robust tracking plan, implement GA4 and GTM, and define event taxonomies.
  • Audit Existing Tracking: Identify gaps, errors, and inconsistencies in your current analytics setup.
  • Debug Tracking Issues: Troubleshoot missing events, incorrect data, and GTM firing problems.
  • Use Case: You're launching a new SaaS product and need to ensure all key user actions (signups, feature usage, purchases) are tracked correctly from day one.

Quick Start

Use the analytics-tracking skill to set up GA4 and GTM for a new SaaS product.

Frequently Asked Questions about analytics-tracking

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I set up GA4 and GTM tracking from scratch for a new product?▼

To set up GA4 and GTM tracking from scratch, you need to build a tracking plan, implement the tags, and define a clear event taxonomy for key user actions. This ensures accurate data collection for platforms like SaaS products from day one.

What is the best way to audit existing GA4 tracking for data quality issues?▼

Auditing existing GA4 tracking involves reviewing your current setup to identify gaps, errors, and inconsistencies in event taxonomy and conversion tracking. This process resolves data quality issues and ensures reliable measurement.

Why are my GTM tags not firing and how do I debug conversion tracking?▼

Debugging GTM tags not firing requires troubleshooting missing events and incorrect data within your configuration. You can systematically debug specific tracking failures to ensure your conversion tracking captures user actions accurately.

Can I configure cross-domain measurement and event taxonomy in Google Analytics 4?▼

Yes, you can configure cross-domain measurement and design event taxonomy in Google Analytics 4. Properly setting up these features addresses data quality issues and ensures user journeys are tracked accurately across different domains.

How do I create a tracking plan that captures key user actions in Google Tag Manager?▼

Creating a tracking plan in Google Tag Manager involves defining event taxonomies for key user actions like signups and purchases. This structured approach ensures your conversion tracking setup captures all essential interactions without missing events.

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