What problem does it solve?
It helps you set up app analytics and measurement so you can interpret KPIs like installs, conversion, retention, and crashes instead of guessing what to improve.
Core Features & Use Cases
- Analytics audit and setup guidance: identify what tools you use and what data you’re missing before you make decisions.
- End-to-end event tracking plan: define core onboarding, action, monetization, engagement, and settings events with consistent naming and properties.
- Dashboard and metric interpretation: design executive, funnel, and cohort views and explain how your metrics compare to benchmarks.
- Attribution-aware measurement: incorporate App Store Connect, Firebase/Mixpanel/Amplitude, and ad attribution considerations when paid acquisition is involved.
Quick Start
Ask: "Create an analytics audit and tracking plan for my mobile app by listing the exact KPIs, dashboards, and core events I should implement, and include how each event maps to the tool that will track it."