app-marketing-context

An app marketing context document defines your app, audience, positioning, competitors, goals, and constraints in one file. You need it to unblock consistent ASO and app marketing planning by providing a single foundation for downstream tasks like keyword research and metadata optimization.

To create a marketing brief for ASO and app positioning, run this skill and answer guided questions about your value proposition, competitor landscape, current ASO state, goals, KPIs, and target markets. It generates an app-marketing-context.md file in your project root to anchor all planning.

Yes, you can update an existing app marketing context file without starting over. The skill detects an existing app-marketing-context.md in your project root or .claude/ directory and guides structured updates rather than recreating the document from scratch.

For app competitor analysis and ASO strategy planning, prepare details on your value proposition, competitor landscape, current ASO state, goals, KPIs, resources, constraints, and target markets. The skill interactively prompts you for any missing structured inputs to complete the document.

Yes, this skill works for a brand new app with no existing ASO strategy. When no app-marketing-context.md file is present, it interactively gathers structured inputs from scratch through guided questions to establish your app positioning and project foundations.

A markdown context document for app marketing planning is limited to defining static context like positioning and constraints. It serves as a foundation for downstream ASO and marketing skills but does not itself execute keyword research, metadata optimization, or competitor analysis.