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app-store-optimization

Optimizes mobile app metadata including keywords, descriptions, and previews for better search ranking and conversion.

Updated Apr 30, 2026
Search Tags:#keyword-research#aso#description-writing#custom-product-pages#app-store-optimization#in-app-events#ratings-management
One-click install
npx skills add https://github.com/onymchat/onym-ios --skill app-store-optimization-onymchat
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: app-store-optimization
Source: https://github.com/onymchat/onym-ios/tree/main/.claude/skills/app-store-optimization
Command: npx skills add https://github.com/onymchat/onym-ios --skill app-store-optimization-onymchat

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes references (resource) components.

What problem does it solve?

App Store metadata often determines whether users discover and install your app. This section helps teams decide which keywords to target, how to structure descriptions for conversion, and how to leverage custom pages and in-app events to improve discoverability and conversion rates.

Core Features & Use Cases

  • Title and Subtitle Strategy: front-load high-value keywords and optimize for 60-character space.
  • Keyword Field Strategy: research, prioritize, and avoid duplication with title/subtitle.
  • Description Structure: hook, features, proof, and CTA per locale to maximize conversion.
  • Promotional Text: rotate timely messages to highlight feature launches and campaigns.
  • Screenshot/Preview Optimization: order and captions that communicate outcomes; localization per locale.
  • In-App Events & Custom Product Pages: surface campaigns and audience-specific messaging.
  • Product Page Optimization & Ratings Management: testing, optimization, and review strategy.
  • Localized Metadata Optimization: per-market keyword research and tailored descriptions.

Quick Start

Audit the app's current metadata and generate a prioritized ASO plan for the next three releases.

Frequently Asked Questions about app-store-optimization

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I optimize my app store keywords to improve discoverability?▼

App store keyword optimization improves discoverability by researching per-market keywords, front-loading high-value terms in the 60-character title and subtitle, and prioritizing keyword fields without duplicating title text to maximize search visibility.

What is the best way to structure an app description for conversion?▼

App store description structure maximizes conversion by organizing localized text into a hook, features, proof, and call-to-action per locale, ensuring targeted messaging resonates with specific market audiences.

How do custom product pages and in-app events affect app store visibility?▼

Custom product pages and in-app events enhance app store visibility by surfacing audience-specific messaging and timely campaigns, allowing teams to target distinct user segments with tailored promotional text and feature highlights.

Does app store optimization support localized metadata for different markets?▼

App store optimization supports localized metadata by enforcing per-market keyword research and tailored descriptions across locales, ensuring screenshots, promotional text, and keywords align with regional audience behaviors.

Can I run A/B tests on app store screenshots and promotional text?▼

A/B testing for app store screenshots and promotional text is supported through product page optimization, allowing teams to test caption ordering, localized visual assets, and timely campaign messages to improve conversion rates.

Why do I need to follow app store review guidelines for metadata?▼

Following app store review guidelines for metadata is required to maintain compliance during optimization, preventing rejection of custom product pages, in-app events, and promotional text while ensuring stable discoverability.

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