app-store-optimization

Research keywords and analyze competitor rankings for app store optimization.

2|Updated Mar 13, 2026
One-click install
npx skills add https://github.com/zhangzhang-111-i/claude-skills111 --skill app-store-optimization-zhangzhang-111-i
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: app-store-optimization
Source: https://github.com/zhangzhang-111-i/claude-skills111/tree/main/marketing-skill/app-store-optimization
Command: npx skills add https://github.com/zhangzhang-111-i/claude-skills111 --skill app-store-optimization-zhangzhang-111-i

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill requires pypdf, pdfplumber, pdf2image, and includes scripts (resource) and references (resource) and assets (resource) components.

What problem does it solve?

This Skill helps you improve your app's performance on the Apple App Store and Google Play Store by optimizing its visibility, keyword rankings, and conversion rates.

Core Features & Use Cases

  • Keyword Research: Discover high-impact keywords to improve search rankings.
  • Metadata Optimization: Craft compelling titles, descriptions, and keyword lists tailored to each store.
  • Competitor Analysis: Understand what your competitors are doing to find gaps and opportunities.
  • ASO Score Calculation: Get a health score for your app's optimization and prioritized action items.
  • Use Case: You've just launched a new productivity app and want to ensure it gets discovered. Use this Skill to research keywords like "task manager" and "productivity app", optimize your app's title and description for both stores, and analyze competitors like Todoist to identify unique selling points.

Quick Start

Use the app-store-optimization skill to research keywords for my new productivity app.

Frequently Asked Questions about app-store-optimization

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I research keywords for my app store listing?

App Store Optimization keyword research discovers high-impact search terms to improve your app's rankings. You can analyze competitor keywords, calculate keyword scores, and identify gaps to find opportunities for both the Apple App Store and Google Play Store.

What is App Store Optimization metadata and how do I improve it?

App Store Optimization metadata includes your app's title, description, and keyword lists tailored to each store's algorithm. You can optimize these elements by generating targeted metadata suggestions that improve search visibility and drive more organic downloads.

Can I analyze competitor app rankings on both Apple App Store and Google Play Store?

Yes, you can analyze competitor keyword rankings across both the Apple App Store and Google Play Store. This competitor analysis helps you understand their strategies, identify ranking gaps, and find unique selling points to differentiate your own app.

How do I calculate my ASO score and prioritize optimization tasks?

Your ASO score is calculated by evaluating your app's current optimization health across metadata and keywords. This scoring generates prioritized action items, helping you focus on the most impactful changes to boost visibility and conversion rates.

Does this ASO tool support planning A/B tests and tracking ranking changes?

Yes, App Store Optimization planning includes structured A/B test setups and launch checklists. You can also track ranking changes over time to measure the impact of your metadata updates and keyword strategies on app visibility.

What's the best way to optimize a newly launched app for search visibility?

For a newly launched app, use App Store Optimization to research relevant keywords, generate tailored metadata for both stores, and analyze competitors. This ensures your app is discovered organically and ranks for high-impact search terms from day one.