archetypes-brand-voice

What problem does it solve?

This Skill prevents brand voice drift by helping you choose a brand archetype and apply a consistent voice across product microcopy and marketing touchpoints.

Core Features & Use Cases

• Archetype-driven voice selection: Use a three-way fit (product, audience, company) to pick an appropriate archetype rather than generic “professional” tone.
• Cross-surface propagation: Translate the archetype into copy register for UI microcopy, ads, support tone, error messages, and other customer-facing text.
• Coherence audits and repair: Run a practical audit to detect inconsistencies in voice, visual associations, story tone, and support communication, then realign off-tone examples.
• Failure pattern recognition: Identify common problems like mixed archetypes across teams, aspirational mismatch, generic voice, and trend-chasing.

Quick Start

Ask the AI to recommend the best archetype for your product, then produce an audit checklist and rewrite three representative pieces of microcopy to match that archetype.