architect-canvas-components

What problem does it solve?

Provides principled guidance for designing, sequencing, and operating Braze Canvas components so teams can build predictable, auditable user journeys that balance personalization, experimentation, and throughput constraints.

Core Features & Use Cases

• Routing & Branching: Choose between Decision Splits, Audience Paths, and Action Paths to route users reliably and reduce ambiguous or duplicative branching logic.
• Timing & Rate Control: Use Delay steps, personalized delays, and rate-limiting patterns to manage cadence, quiet hours, and high-volume sends.
• Experimentation & AI: Configure Experiment Paths with Winning or Personalized Paths and integrate Agent steps or Content Optimizer for dynamic content and per-user decisioning.
• Operational Patterns: Examples include Qualify → Personalize → Deliver flows, Trigger → Wait → Convert sequences, and AI-augmented routing with explicit fallbacks for agent errors.

Quick Start

Create a Canvas plan that qualifies high-value users with Audience Paths, sets context variables, uses an Agent step to score and personalize content, and includes an Experiment Path with Winning Path enabled to optimize conversion.