architect-channel-architecture

Braze Canvas orchestration uses fallback chains and coordinated timing to sequence channels like push, email, and SMS. You set primary messages, define wait periods, and configure fallback steps to trigger secondary channels when initial delivery fails or remains unengaged.

Braze re-engagement sequencing typically uses push as the primary channel, falls back to email after 24 hours, and persists content via content cards. This topology approach ensures message visibility across surfaces while respecting user engagement states.

Braze Canvas workflows support SMS, MMS, RCS, and WhatsApp fallbacks alongside partner requirements for LINE and KakaoTalk. Channel architecture maps these delivery types into orchestration patterns while flagging compliance checks for international messaging markets.

Use BrazeAI features in channel architecture when platform capability mapping indicates they affect delivery type choices or orchestration patterns. They optimize timing and channel selection dynamically within Canvas workflows based on user behavior signals.

Copying multi-channel Canvas architectures across Braze workspaces faces technical constraints and workspace copy limitations. Channel architecture planning accounts for these restrictions, ensuring cross-workspace replication scenarios are mapped before implementation begins.

Webhook orchestration in Braze Canvas integrates external data triggers and responses into multi-channel sequencing patterns. It coordinates cross-surface persistence by sending real-time payloads to external endpoints and routing return data back into the messaging topology.