architect-messaging

What problem does it solve?

Provides architecture guidance to design reliable, low-latency messaging systems in Braze that ensure assets are delivered correctly, triggers behave predictably, and channels render appropriately across platforms.

Core Features & Use Cases

• Asset and Template Management: Guidance on using the Media Library for pre-caching, naming conventions, and multi-brand folder hierarchies.
• Delivery & Triggering Patterns: Client-side trigger evaluation, re-eligibility windows, session-triggered delivery, and API-triggered decoupling for real-time flows.
• Channel Selection & Migration: Decision criteria and migration paths between In-App Messages, Content Cards, and Banners, including banner placement, control handling, and SDK differences.
• Deep Linking & HTML IAMs: Requirements for app-side routing, brazeBridge patterns for HTML IAMs, and security/allowlisting considerations.
• Audience Targeting Architecture: Segment vs filters vs CSV trade-offs and the two-phase audience gating model.

Quick Start

Ask the agent to design a Braze messaging architecture that uses the Media Library for pre-caching, specifies SDK subscription and refresh ordering, defines trigger re-eligibility windows, and includes a migration plan from Content Cards to Banners.