architect-subscription-management

What problem does it solve?

Reduce legal and operational risk when sending email and SMS by centralizing subscription group design, consent collection, opt-in/opt-out handling, and preference management so messaging programs remain audit-ready and regulation-compliant.

Core Features & Use Cases

• Subscription group design: Define per-channel subscription groups that separate transactional and promotional traffic and map sending numbers to consent scopes.
• Consent workflows: Configure double opt-in prompts, fuzzy opt-out detection, and required auto-responses to ensure explicit and defensible consent signals.
• Preference center & API integration: Implement hosted or custom preference centers and synchronize CRM or SDK consent changes via Braze REST APIs and User Update steps.
• Compliance decision framework & audits: Apply a fail-closed sequence (channel → geography → message type → consent signal → group assignment → suppression) to review sends, migrations, and segment targeting with audit trails and exportable evidence.
• Use Case: Migrate a promotional SMS list into segmented subscription groups while preserving consent records, verifying double opt-in where required, and establishing suppression checks before any campaign send.

Quick Start

Audit a subscription design for SMS and email by mapping channels, geographies, message types, consent signals, subscription group assignments, and suppression rules into a fail-closed checklist.