argmin-brand-voice

Enforce Argmin brand voice across marketing copy with a lint script.

Updated Aug 27, 2026

Search Tags:#marketing #copywriting #lint #style-guide #brand-voice #inclusivity #banned-phrases

Ready to run

npx skills add https://github.com/argmin-com/landing-page --skill argmin-brand-voice

💬 Prompt for ChatGPT / Claude Chat▼

Please help me install this Agent Skill.
Skill: argmin-brand-voice
Source: https://github.com/argmin-com/landing-page/tree/main/.claude/skills/argmin-brand-voice
Command: npx skills add https://github.com/argmin-com/landing-page --skill argmin-brand-voice

SYSTEM DOCUMENTATION & REQUIREMENTS

💡 This Skill includes scripts (resource) components.

What problem does it solve?

Ensures Argmin brand voice is applied consistently across marketing copy by codifying rules, blocking weak language, and surfacing guidance before content is published.

Core Features & Use Cases

Voice axes definitions (tense, register, pronouns, specificity, inclusivity) to guide copy decisions.
Banned phrases list and automated checks via a lint script to catch policy violations before review.
Examples and reference samples that anchor editors to approved phrasing and tone across pages, demos, and campaigns.
Use Case: Draft, rewrite, or review hero sections, platform pages, and case studies to maintain a coherent Argmin voice.

Quick Start

Run the lint script on your draft copy to identify banned phrases and readability issues.

Frequently Asked Questions about argmin-brand-voice

High-intent search queries and answers about installing and using this skill.

FAQPage Schema

How do I enforce brand voice and inclusivity in marketing copy?▼

Brand voice enforcement applies voice axes definitions and an automated lint script to draft marketing copy. This process catches banned phrases, checks readability, and ensures inclusivity before content is published.

How do I check marketing copy for banned phrases and readability issues?▼

You check marketing copy for banned phrases and readability issues by running the provided lint script on your draft text. The script automatically surfaces policy violations and weak language, guiding editors to refine hero sections and product pages.

What is a brand voice style guide for marketing copywriting?▼

A brand voice style guide for marketing copywriting codifies rules across voice axes including tense, register, pronouns, specificity, and inclusivity. It uses reference samples and an automated lint script to block weak language and maintain tone across pages and campaigns.

Can I use a lint script to review hero sections and product pages?▼

Yes, you can use a lint script to review hero sections and product pages. The script evaluates drafted marketing content against banned phrase lists and inclusivity rules, surfacing editorial guidance before the pages go live.

Does the brand voice lint script require any external dependencies?▼

No, the brand voice lint script requires no external dependencies. It operates independently using bundled scripts to enforce style guide rules, so you do not need to install additional packages to check your marketing copy.