asb-carol-keystones

Keystone analysis is a product strategy method that refines product strengths into targetable market segments by identifying customer circumstances requiring extreme versions of those strengths to drive purchase decisions.

You identify targetable market segments by analyzing customer circumstances that require an extreme version of your product's strengths, then defining the real-world companies or people that embody these specific keystones.

You map customer needs to product strengths by classifying your strengths, identifying circumstances needing extreme versions of them, and defining real-world customer segments that require those specific strengths.

You need to manually input your product's strengths and provide real-world examples of customer segments to analyze how extreme circumstances drive purchase decisions, with results stored in KEYSTONES.md.

Use keystone analysis when you need to refine broad product strengths into specific customer needs, such as identifying e-commerce scenarios where website speed creates measurable revenue lift for targeted market segmentation.

Keystone analysis transforms product features into compelling scenarios by finding customer circumstances demanding extreme versions of your strengths, revealing the critical characteristics that drive actual purchase decisions within targetable segments.