asb-interview-goals

Drafts numbered goal questions for customer discovery interviews and saves them to GOALS.md.

Updated Nov 15, 2025
One-click install
npx skills add https://github.com/evanish/reusable-PM-templates --skill asb-interview-goals-evanish
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: asb-interview-goals
Source: https://github.com/evanish/reusable-PM-templates/tree/main/Templates%20to%20reuse/Work/asb-customer-discovery/asb-interview-goals
Command: npx skills add https://github.com/evanish/reusable-PM-templates --skill asb-interview-goals-evanish

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve? Customer interviews often fail because founders skip deciding what the interviews must teach them, leading to undirected conversations and leading questions that confirm existing beliefs. This Skill facilitates the first step of a customer-interview method: defining exactly what you need to learn as numbered goal questions (G1, G2, ...) that later hypotheses and interview questions trace back to. ## Core Features & Use Cases - Structured intake interview: Asks one or two questions at a time about your business, stage, decisions at stake, and existing assumptions before drafting anything. - Tailored goal-question drafting: Produces 6-12 numbered goal questions adapted from a canonical B2B list to your context (B2B, B2C, pre-revenue idea, or established company), each annotated with the decision it informs. - Self-critique rubric: Evaluates every draft goal for decision-traceability, unaskability, coverage, and template-genericness, then revises with you until the list passes. - GOALS.md output: Writes a standalone GOALS.md file with business context, the numbered goal list, and next steps toward hypotheses and interview questions. - Use Case: A founder validating a startup idea uses this Skill to turn a vague desire to "talk to customers" into a concrete list like "What pain is Carol aware of and willing to pay to remove?" before writing any interview questions. ## Quick Start Ask the assistant to help you plan customer discovery interviews by defining what you need to learn, and it will interview you about your business and draft a numbered goal-question list saved to GOALS.md.

Frequently Asked Questions about asb-interview-goals

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I plan customer discovery interviews for a startup idea?

Start by defining goal questions: the things you need to learn but cannot ask customers directly, such as what to charge or who the ideal customer is. This Skill interviews you about your business, drafts a tailored numbered list, critiques it, and saves it to GOALS.md.

What are goal questions in customer development?

Goal questions are questions you need answered but cannot ask customers directly, numbered G1, G2, and so on. Later steps map hypotheses and open-ended interview questions to these numbers so every interview traces back to a decision you face.

Can I use this to write interview questions or a survey?

No. This Skill covers only the goals step; interview questions come after hypotheses in the method. It also declines survey design, since the method is qualitative and assumes conversations rather than questionnaires.

Does this work for B2C or established companies, not just B2B startups?

Yes. The intake adapts the canonical B2B goal list to B2C products, pre-revenue idea validation, established companies re-examining pricing or segments, and solo or two-sided businesses, cutting or adding goals as the context demands.

Why won't it draft a goal list without asking me questions first?

A list drafted without intake is just the generic canonical list with nouns swapped, which is the failure mode the method exists to prevent. Each goal must trace to a real decision your business faces, so the intake is mandatory.