What problem does it solve?
App developers, product marketers, and ASO specialists frequently struggle to identify why their App Store or Google Play listings are underperforming, leading to low organic visibility, poor download conversion rates, and missed growth opportunities. Without access to platform-specific best practices, industry benchmarks, and competitor context, teams often waste time on low-impact changes or miss critical optimization gaps that could drive significant install growth.
Core Features & Use Cases
- Live Listing Data Extraction: Fetches real-time data from Apple App Store and Google Play URLs, pulling all relevant metadata including titles, subtitles, descriptions, screenshots, ratings, reviews, and update history.
- Tier-Aware ASO Scoring: Evaluates listings against best-practice rubrics with adjustments for brand maturity (Challenger, Established, Dominant) to avoid penalizing deliberate, data-informed brand choices for well-known apps.
- Prioritized Action Planning: Generates specific, actionable recommendations organized by impact and effort, including quick wins, keyword suggestions, visual asset improvements, and optional competitor comparison analysis.
- Use Case: An indie mobile game developer can use this skill to audit their new Apple App Store listing, discover that their subtitle is missing high-value keywords, their first 3 screenshots lack clear benefit-focused captions, and their average rating is 3.7, then receive a step-by-step plan to fix these issues and increase organic installs.
Quick Start
Use the aso-audit skill to analyze my Google Play app listing at https://play.google.com/store/apps/details?id=com.example.taskapp and provide a prioritized list of changes to improve visibility and conversion rates.