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attribution-analyzer

Analyzes multi-touch marketing channels to allocate value and ROI per channel across six attribution models.

1|1|Updated Apr 12, 2026
Search Tags:#analytics#marketing#attribution#roi#multitouch#channel-analysis
One-click install
npx skills add https://github.com/huifer/Shopilot --skill attribution-analyzer-huifer
Or copy as Structured Prompt for Agent▼
Please help me install this Agent Skill.
Skill: attribution-analyzer
Source: https://github.com/huifer/Shopilot/tree/main/skills/attribution-analyzer
Command: npx skills add https://github.com/huifer/Shopilot --skill attribution-analyzer-huifer

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

Marketing teams struggle to attribute conversions correctly across multiple channels, leading to misallocated budget and suboptimal ROI.

Core Features & Use Cases

  • Multi-touch attribution models (First-Touch, Last-Touch, Linear, Time Decay, Position-Based, Data-Driven) to reveal true channel contributions.
  • Channel value and ROI reporting to guide budget allocation and performance optimization.
  • Path and cross-device analysis to map conversion journeys and optimize touchpoints.

Quick Start

Run a full attribution analysis across all marketing channels and generate a model comparison report.

Frequently Asked Questions about attribution-analyzer

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I calculate multi-touch attribution to allocate marketing ROI across channels?▼

Multi-touch attribution allocates marketing ROI by distributing conversion value across all touchpoints. This skill processes search, social, email, and direct channel data using six models to output per-channel attribution values and actionable ROI optimization recommendations.

What is the difference between first-touch, last-touch, and data-driven attribution models?▼

Attribution models differ in how they assign conversion credit: first-touch assigns all value to the initial interaction, last-touch credits the final click, while data-driven uses algorithmic analysis to calculate each channel's actual impact. This skill compares all six model types.

How do I optimize my marketing budget allocation based on channel ROI?▼

Budget allocation optimization requires comparing per-channel ROI across multiple attribution models. This skill generates performance benchmarks and optimization recommendations by analyzing conversion journeys across search, social, email, and direct channels to reveal true marketing impact.

Can I analyze cross-device conversion paths for multi-touch marketing campaigns?▼

Yes, cross-device conversion path analysis is supported. This skill maps multi-touchpoint journeys across search, social, email, and direct channels to benchmark performance, calculate attribution values, and optimize touchpoints for improved marketing ROI.

Do I need specific data formats to run multi-touch attribution analysis?▼

Multi-touch attribution analysis requires campaign touchpoint data across search, social, email, and direct channels. This skill processes conversion journey paths to output per-channel attribution values, ROI reporting, and budget optimization recommendations without external dependencies.

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