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attribution-model-design

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Choose attribution you can actually trust.

Marketing & Sales#multi-touch attribution#incrementality testing#attribution model#media mix modeling#ecomm analytics#post-iOS-14 tracking#ROAS and CAC
Authorohsonerdy
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps ecomm operators select an attribution approach that matches the business decision they need to make, avoiding the common mistake of using attribution to infer incremental causality.

Core Features & Use Cases

  • Decision-first model selection: frames attribution as either channel weighting, incremental lift, or causal truth—each requiring different methods.
  • Practical measurement triangulation: compares first-touch vs last-touch, evaluates multi-touch when available, and brings in incrementality tests (holdouts) and MMM when needed.
  • Tracking-environment aware guidance: accounts for post-iOS-14 realities and emphasizes server-side tracking and first-party data to stabilize reporting.

Quick Start

Ask the skill: "Which attribution model should we use for our decision about where to allocate budget next quarter?"

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: attribution-model-design
Download link: https://github.com/ohsonerdy/openclaw-frontier-stack/archive/main.zip#attribution-model-design

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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