attribution-reconciler
CommunityEnsure paid ad conversions are accurate and prevent double counting
Marketing & Sales#advertising#paid ads#attribution modeling#conversion reconciliation#incrementality analysis
Authoraaron-he-zhu
Version1.0.0
Installs0
System Documentation
What problem does it solve?
The skill solves the issue of discrepancies between platform-reported conversions and those in GA4 or e-commerce, addressing cases of double-counting by Meta and Google, and normalizing attribution windows and currency across platforms.
Core Features & Use Cases
- Conversions Reconciliation: Compares and matches platform-reported conversions against GA4 or e-commerce order-IDs to prevent double counting.
- Normalization: Standardizes attribution windows and currencies to ensure accurate comparisons.
- Incrementality Analysis: Provides insight into incrementality using geo/holdout test data.
- Use Case: For a monthly reconciliation workbook that deduplicates credit, normalizes attribution windows, compares models, and reads incrementality.
Quick Start
Use the attribution-reconciler skill with the GA4 order-ID export, platform conversion exports, and any holdout test data to de-duplicate and compare conversions across platforms.
Dependency Matrix
Required Modules
None requiredComponents
scriptsreferences
💻 Claude Code Installation
Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.
Please help me install this Skill: Name: attribution-reconciler Download link: https://github.com/aaron-he-zhu/aaron-marketing-skills/archive/main.zip#attribution-reconciler Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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