attribution-report

Multi-touch attribution comparison applies first-touch, last-touch, linear, time-decay, and position-based models side-by-side to allocate conversions and revenue across marketing channels. This reveals which channels drive awareness versus conversions for budget reallocation.

Yes, conversion path analysis merges touchpoints from analytics MCPs, ad platforms, and CRM sources. This unified data structure enables holistic insights into assisted conversions, path length, and time-to-conversion across your marketing channels.

Multi-touch attribution reports deliver per-channel revenue allocation, model comparison insights, budget recommendations, assisted conversions, path length, and time-to-conversion analytics. Outputs include transparent data-source notes for reliable channel optimization.

To generate a channel attribution report, provide your selected attribution models, conversion events, time window, and specific marketing channels to analyze. The report then processes this input to deliver per-channel revenue allocation and budget recommendations.

Use time-decay attribution when recent touchpoints should receive more credit, and position-based attribution when the first and last interactions matter most. Comparing these models side-by-side identifies the best fit for your channel impact and ROAS optimization.

Last-touch attribution assigns 100% of conversion credit to the final interaction, ignoring assisted conversions. Multi-touch attribution solves this by distributing revenue across all touchpoints, exposing the true path length and channel impact.