attribution-report

What problem does it solve?

Attribution reporting tackles the challenge of identifying how multiple marketing channels drive conversions, enabling data-driven budget decisions and optimization.

Core Features & Use Cases

• Multi-model comparison across first-touch, last-touch, linear, time-decay, and position-based attributions.
• Unified conversion path data by merging analytics MCPs, ad platforms, and CRM touchpoints for holistic insights.
• Actionable outputs including per-channel revenue attribution, budget recommendations, assisted conversions, path length, and time-to-conversion analyses.
• Use Case: Compare two models to see which channels drive awareness vs. conversion and reallocate budgets accordingly.

Quick Start

Provide your attribution models, conversion events, time window, and channels to analyze, then run the attribution report.