audience-analyze-search

Convert a plain-English market brief into a scored audience signal stack.

5|Updated Jun 12, 2026
One-click install
npx skills add https://github.com/wattdata/plugin --skill audience-analyze-search
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: audience-analyze-search
Source: https://github.com/wattdata/plugin/tree/main/skills/audience-analyze-search
Command: npx skills add https://github.com/wattdata/plugin --skill audience-analyze-search

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill turns a plain-English market brief into a structured audience analysis, helping you discover the signals behind an audience instead of starting from a prebuilt list.

Core Features & Use Cases

  • Brief-to-signal discovery: Breaks a market idea into defining signals, must-haves, and exclusions.
  • Profile and compare candidates: Scores discovered signals so you can see relevance, freshness, rarity, breadth, and coverage before committing.
  • Build and read audiences: Materializes a person-only audience from the chosen signal stack and returns an aggregate readout, not individual records.
  • Use case: If you need to understand who is in the market for a service, this Skill helps you discover the audience, refine it with pivots, and review the resulting market size and composition.

Quick Start

Ask the skill to profile a market from a plain-English brief, such as who is in the market for roofing near Nashville.

Frequently Asked Questions about audience-analyze-search

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I discover target audience signals from a plain-English market brief?

Audience profiling from a plain-English brief works by breaking your description into defining signals, must-haves, and exclusions. The skill scores these discovered signals for relevance and rarity before materializing a validated person-only audience.

What is signal discovery and how does it work for customer segmentation?

Signal discovery for customer segmentation works by parsing a market brief to identify defining behaviors, must-haves, and exclusions. Instead of selecting prebuilt lists, it scores candidate signals on freshness, breadth, and coverage to build a validated signal stack.

Does audience analysis return individual person records or aggregate readouts?

Audience analysis returns aggregate readouts, not individual person records. After materializing the person-only US audience from the chosen signal stack, it provides an aggregate report of market size and composition to ensure privacy.

Can I refine market profiling results with pivots after building an audience?

Market profiling supports refining results with controlled pivots after building the audience. You can review the aggregate report of market size and composition, then apply pivots to adjust the signal stack and better understand who is in the market for your service.

Do I need remote Watt MCP access to perform audience analysis and scoring?

Yes, you need remote Watt MCP access to perform audience analysis and scoring. The skill requires this connection to search, score, and assemble person-only US audiences using the discovered signal stack and return aggregate reports.

What's the best way to profile a market and understand who is in it?

The best way to profile a market is to start with a plain-English brief describing the service and location, such as roofing near Nashville. The skill discovers defining signals, scores them for relevance and rarity, and produces an aggregate report of the resulting audience.