audience-demographics-audit

To find wasted spend, you audit demographic performance by analyzing age and gender segments against account baselines. This process identifies under-performing groups and provides actionable bid adjustments to reallocate budget to high-performing segments.

Yes, the demographic audit applies to performance marketing reviews across Search, Display, and Video campaigns. It evaluates audience configurations and bid adjustments to optimize targeting strategies for various campaign types.

The best way to improve ROAS or CPA is by running a data-driven demographic audit to identify bid-adjustment opportunities. This ensures your budget is allocated to high-performing segments rather than unclassified or under-performing groups.

Yes, you need access to the Porter Metrics MCP to query demographic performance data and audience usage metrics. This connection is required to analyze current account performance and generate bid adjustment recommendations.

Audience segments may be set to Observation rather than active Targeting. An audience usage check evaluates your current setup and provides a clear path to transition high-performing segments into active targeting to influence bidding.