audience-generate

Build measured person audiences from plain-English briefs.

5|Updated Jun 12, 2026
One-click install
npx skills add https://github.com/wattdata/plugin --skill audience-generate
Or copy as Structured Prompt for Agent
Please help me install this Agent Skill.
Skill: audience-generate
Source: https://github.com/wattdata/plugin/tree/main/skills/audience-generate
Command: npx skills add https://github.com/wattdata/plugin --skill audience-generate

SYSTEM DOCUMENTATION & REQUIREMENTS

What problem does it solve?

This Skill turns a plain-English audience brief into a built, measured person audience so you can move from an idea to a targetable audience without manual signal work.

Core Features & Use Cases

  • Brief-to-audience generation: Converts descriptive targeting goals into a scored signal stack or roster.
  • List-based audience building: Works from customer, lead, or account lists to resolve, expand, profile, or rank matched people.
  • Guided discovery and scoring: Finds candidate signals, scores them by role, and keeps the math visible while you curate the working set.
  • Measured output with guardrails: Lands an audience with reach measurement and preserves exclusions, pivots, and compliance constraints.

Quick Start

Ask the skill to build an audience from a plain-English brief such as people in Colorado who like hiking and you want about two million reachable adults.

Frequently Asked Questions about audience-generate

High-intent search queries and answers about installing and using this skill.

FAQPage Schema
How do I build a targetable audience from a plain-English brief?

Audience building from a plain-English brief converts descriptive targeting goals into a scored signal stack, guiding discovery and role-aware scoring to curate a measured person audience.

Can I expand my customer list to find matched people for audience targeting?

List-based audience building resolves, expands, profiles, and ranks matched people from your customer or lead lists to create a targetable audience without exposing contact data.

What is role-aware signal scoring in market profiling?

Role-aware signal scoring evaluates candidate signals by professional role during audience creation, keeping the scoring math visible while you curate a working set of matched people.

Does audience generation support reach measurement and compliance constraints?

Measured output with guardrails lands an audience with reach measurement while preserving exclusions, pivots, and compliance constraints throughout the audience creation workflow.

What's the best way to profile lookalike audiences from an owned list?

Lookalike profiling from an owned list uses employment-graph traversal and trait-based discovery to expand your roster into a broader, measured person audience.

How does employment-graph traversal work for persona targeting?

Employment-graph traversal maps professional relationships during persona targeting to discover candidate signals, enabling guided discovery and expansion of your audience roster.