audience-site-brief

A landing page strategy synthesizes user research and persona archetypes into a comprehensive site architecture. This planning phase ensures alignment between brand goals and user psychology before any visual design or technical implementation begins.

Applying UX psychology to page architecture involves using established design laws like Hick's Law and the Peak-End Rule to define visual hierarchy. These principles shape cognitive flow and guide user behavior to improve conversion rates naturally.

To generate a build prompt, orchestrate research, persona building, and reference analysis into a self-contained document. This automated handoff includes visual archetypes, copy direction, and A/B test backlogs ready for technical implementation.

Yes, the site strategy methodology requires integration with specialized child skills for research, design, and motion. This orchestration ensures the final build prompt is evidence-based and grounded in real user needs rather than assumptions.

Yes, you can use this approach for A/B testing because it generates a strategy document including A/B test backlogs. It defines copy direction and visual archetypes upfront, providing a structured foundation for planning and running conversion experiments.