audience-snapshot

Audience composition analysis examines segment demographics and field distributions to reveal who is in a defined segment. By calculating coverage and cardinality for categorical and numeric fields, it shows demographic breakdowns like country or age for reporting and insights.

Field coverage and cardinality in segment analytics measure data completeness and unique value counts within a segment. Coverage assesses how populated a field is, while cardinality identifies distinct values, helping gauge data quality for marketing segmentation validation.

Generating an audience snapshot report requires accessing the segment fieldinfo API endpoint to retrieve per-field data. It returns distributions, coverage, and basic statistics for numeric and categorical fields to validate marketing segmentation and generate product insights.

Audience segment analysis does not modify or update underlying data. It is a read-only operation that accesses the fieldinfo API endpoint to analyze field distributions and demographics, ensuring stakeholders can safely assess data completeness without data modification.

Comparing audience segments identifies differences in composition and behavior by evaluating demographic field distributions and coverage metrics. This comparison highlights variations in audience characteristics, supporting product insight generation and reporting for distinct segments.