audit-creative-fatigue

Community

Detect ad fatigue before performance drops

AuthorLargo2z9
Version1.0.0
Installs0

System Documentation

What problem does it solve?

This Skill helps paid media operators identify creative fatigue before declining ad performance becomes a major issue by analyzing creative-level signals and surfacing evidence-based refresh recommendations.

Core Features & Use Cases

  • Creative Fatigue Detection: Evaluates Meta ad performance signals including CTR decay, CPM increases, frequency saturation, and ROAS decline to classify fatigue levels.
  • Operator Investigation Reports: Produces concise audits with observed data, confidence-based deductions, unknown factors, recommended levers, and an open decision question.
  • Use Case: A DTC growth team can scan active Meta creatives, identify ads showing fatigue patterns, and decide whether to trigger creative recomposition workflows.

Quick Start

Ask the skill to audit the current brand creatives for fatigue signals and provide prioritized refresh recommendations.

Dependency Matrix

Required Modules

None required

Components

Standard package

💻 Claude Code Installation

Recommended: Let Claude install automatically. Simply copy and paste the text below to Claude Code.

Please help me install this Skill:
Name: audit-creative-fatigue
Download link: https://github.com/Largo2z9/phantomos/archive/main.zip#audit-creative-fatigue

Please download this .zip file, extract it, and install it in the .claude/skills/ directory.
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